Draftkings x BR
Social Design / Template Design / Digital / Art Direction
While working at Bleacher Report, I designed a series of social templates for DraftKings in collaboration with Bleacher Report, creating flexible visual systems for sports betting content across multiple platforms. I developed templates for recurring betting content as well as thumbnail designs for betting shows on YouTube and the BR app.
While working at Bleacher Report, I designed a series of social templates for DraftKings in collaboration with Bleacher Report, creating flexible visual systems for sports betting content across multiple platforms. I developed templates for recurring betting content as well as thumbnail designs for betting shows on YouTube and the BR app.
Social Template System
The template system was designed to accommodate different sports, athletes, betting markets, and statistics while maintaining a consistent DraftKings × Bleacher Report identity. Templates style with each sub-brand's identity.
Social Template System
I also developed graphics for Bleacher Report's Best Bets content, using bold typography, photography, and betting-focused visual cues to create a more editorial treatment for recurring programming.
