Museum of Contemporary Artists
Logo Design, Branding, Wayfinding, Social Media, Marketing
The MOCA is a concept museum branded with a modern, contemporary look. The abbreviation of the name is supposed to fit in with other modern New York museums.
I created the logo with original custom typography to fit the modern image of the museum.
Along with the name and logo, I also created various marketing materials such as advertisements, brochures, pamphlets, and bench advertisements.
To ensure consistency, the same typography and design elements were used across all materials.
I also designed tickets, employee I.D’s, and way-finding signs to enhance the museum’s visitor experience.
The use of multiple colors in the design work reflects the many perspectives of different artists displayed at the museum, giving it a fresh and vibrant look.
Concept Work
Project Date
December 2022
Tools
Adobe Illustrator, Adobe Photoshop
