Strongwater Restoration
Building a visual identity across a growing restoration company.
Strongwater Restoration underwent a complete rebrand in 2022, introducing a new identity that needed to work across a wide range of physical and digital applications.
I helped develop and implement the identity across the company's marketing, digital presence, social media, environmental graphics, signage, vehicles, presentations, and branded materials.
In-House Design and Marketing
Project Date
March 2022 - Present
Disciplines
Brand Identity, Digital, Social, Environmental, Photography
Brand Identity
Creating consistency across a brand that exists everywhere.
Strongwater's rebrand wasn't limited to a new logo. The identity needed to function across emergency vehicles, buildings, signage, marketing materials, social media, presentations, apparel, and digital platforms.
The visual system combines a strong blue palette, bold typography, and a recognizable geometric mark to create a brand that feels professional, direct, and dependable.
Brand in the real world
A restoration company doesn't exist solely on a screen. The identity needed to work in the environments where customers encounter the company first: vehicles, buildings, signage, equipment, and job sites.
Brand Applications
The identity was extended beyond primary marketing materials into everyday company communications and branded objects.
The same visual language was applied across merchandise, apparel, printed materials, and operational assets
Digital Communications
Strongwater communicates with customers across a wide range of situations, from emergency response and educational content to seasonal messaging and company updates.
The challenge was maintaining a recognizable brand while allowing the content and imagery to change from post to post.
Informational Design
Strongwater also needed to communicate complex restoration and property-damage information in a way that was approachable and easy to understand. I designed a range of mailers, presentations, and other marketing materials that translated this information into clear, visually engaging communications while maintaining consistency with the brand.
Digital Experience
The visual identity was carried into Strongwater's digital presence, creating a consistent experience between the company's physical brand and its online communications.
Designed and developed within WordPress/Elementor.
Results
As the sole designer and marketing lead on the team, I managed the project from concept through production, overseeing both the creative and marketing sides of the work. My role spanned brand identity, graphic and digital design, social media, art direction, photography, videography, environmental graphics, presentation design, website design, and marketing—adapting the brand across a wide range of applications while managing projects from start to finish.
What began as a rebrand became an ongoing visual system used across Strongwater's physical and digital presence. Over several years, the identity has been extended across vehicles, signage, environments, digital communications, social media, presentations, merchandise, photography, and the company's website.