NBAonTNT x AMEX Roadshow
For the NBA on TNT × American Express Road Show, I created promotional and live-stream graphics using the campaign’s established visual identity. Working with existing brand elements, I developed layouts, image treatments, and typography for the 2025 NBA All-Star Weekend, including promotional graphics and live-stream assets for Chance the Rapper.
Promotion → Live
Using the established campaign elements, I adapted the visual direction across different stages of the event, from performer promotion and event information to live-stream graphics and closing cards.
2025 Opening Night Road Show
For the 2025 Opening Night Road Show, I applied the established visual language to new performers and event content, creating promotional and live-stream graphics while maintaining consistency with the existing campaign identity.
My Role
I worked within the established NBA on TNT × American Express campaign identity to create promotional and live-stream graphics across multiple formats. My role focused on layout, typography, image treatment, composition, and adapting existing visual elements to different performers, event moments, and digital placements.